Helen Elyse Row was a serial flow girl as a child. She has been planning events since her junior prom (this is a heartwarming story if you ever want to hear it). From formals to 5Ks she learned the in and outs of managing logistics. She studied Public Relations and Event Management at university.

Before launching Sonder Event Co., Helen worked for five years as a wedding vendor and venue coordinator on the weekends, while working in marketing and PR full time. She has planned events in conjunction with the Boston Red Sox, international and local wine brands, and Sam Kass, the Senior Policy Advisor for Nutrition Policy and Chef under President Obama.

Living in her hometown of Richmond, VA, she owns a boutique wedding and experiential event company.

While planning weddings is her life dream realized, she has never been one to just stick to one thing. Being the advice friend and the one everyone calls when they need something - her purpose is to serve. So here it is: helenelyse.com a place for strangers, friends, and fans to connect with Helen, benefit from her wealth of wedding knowledge and read her musings. 

So while Helen pretends she’s Lauren Conrad in the mid-2010s and relives her Tumblr days - book time with her or subscribe to her newsletter for everyday romanticism.